·Pay per click (AdWords, plus secondary engines such as goClick, Miva, etc)

·SEO (both on-page and off-page optimization + backlinks)

·Banner, Display, Ezine, Text and Audio/Video ads

·Social networking (such as YouTube, MySpace, etc.) 

·Ad Networks (such as Ads-Xchange, AdBrite, etc.)

·Article Submission (including press releases such as ISA Articles)

·Forums & Discussion Boards

·Classified Advertising (Craigslist and the other Top 10 classified ad sites)

·Email Marketing (such as BlastPak)

·Google Video

·Web 2.0 (such as Authority sites)

 

 

Let’s talk a little about marketing. Ebooks offer a good amount of information but be careful to buy ebooks from online marketers that have been successful on the net. Some of the so-called gurus haven’t sold “bubkus” on the net but offer you their opinion readily. Online training is the same! Train with online marketers that are ACTIVE on the net because the net changes so rapidly much of the material offered is outdated. When I market anything I set up a campaign that organizes and outlines everything that I need to do to launch a product. I use a free web-based organizational tool that you will find very valuable in setting up your campaigns. Here is a simplistic template for you to consider:

·Research a viable and profitable niche and product

·Build a landing page using themed content and proper keywords.

·Generate traffic and capture leads

·Send emails to your list

·Place ads on your site

·Place ads in search engines

·Place banners on your site

·Use your email signature

·Post on Forums

·Post a review on your Blog

 

 

 

 

 

Sell clicks (AdSense, YPN, etc)

Sell ad space (links, ad spots, etc)

Promote affiliate programs

Sell your own products

CPAs (Cost-per-action: sending your surfers to a landing page/ website and get paid when an action has occurred. An action can be a product being purchased, a form being filled, etc).

 

 

 

 

 

 

     * The products you market
     * Domain names
     * Ad Copy
     * Websites and landing pages
     * Themed content
     * Your subscriber/customer/prospect lists

Begin by listing each category – skills, assets, and resources and then fill-in under each category your personal inventory.

 

 

 

 

 

 

 

 

Marketer’s Intuition Revisited - Is There a Place for Intuition in Web Page Optimization? A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what really works when it comes to Internet marketing. It doesn’t seem scientific. Yet the very nature of the optimization procedure includes an element of intuition. Where does it fit when identifying the most effective Internet marketing strategy? Previous MarketingExperiments surveys showed intuition was unreliable when it came to predicting the best page performance, the best headline, the best copy in the test cases we studied. Our survey-takers were wrong at least 50% of the time. In the interest of updating our previous findings on marketer’s intuition, we invited those attending our December 5, 2007, Web clinic to evaluate side-by-side Web site and email optimization choices and vote on which ones they believed performed best in our tests. We then conducted a live poll of the audience, shared the tally, and reviewed the actual test results. Increasing Conversion - By 150% and Lead Gen by 2,379% with an Effective Call-to-Action Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads? Previous test results have shown that a single change is typically a trade-off: It may have a negative impact on direct, immediate Conversion but if combined with an effective basket-recovery effort it will increase overall Conversion. In this brief we’ll look at a case study in which changes to a Call-to-Action increased direct, step-level Conversion by 150% and Lead Generation by 2,379%. Landing Page Optimization - Improving Conversion 50-60% by Applying Continuity and Congruence Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on Site Flow Disruption we received many requests for more information on the relationship of Continuity and Congruence and the clear communication of Value Proposition. This brief reviews two recent case studies where improving Continuity and Congruence significantly improved Conversion for our Partners. MarketingExperiments Webinar - Pt2 - A Clinical Assessment of Your Landing Pages In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the opportunity to submit their own Landing Pages for real-time assessment by the MarketingExperiments optimization team. Dr. Flint McGlaughlin and optimization specialists Jimmy Ellis and Aaron Rosenthal reviewed each page, identifying areas where applying research best practices and key concepts of Landing Page Optimization could result in significant improvements in page performance for these Websites. We asked those who submitted their sites to describe, in one or two sentences, their primary Value Proposition: Why should a customer buy from them rather than from their competitors? MarketingExperiments Webinar - A Clinical Assessment of Your Landing Pages In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the opportunity to submit their own Landing Pages for real-time assessment by the MarketingExperiments optimization team. Dr. Flint McGlaughlin and optimization specialists Jimmy Ellis and Aaron Rosenthal reviewed each page, identifying areas where applying research best practices and key concepts of Landing Page Optimization could result in significant improvements in page performance for these Websites. We asked those who submitted their sites to describe, in one or two sentences, their primary Value Proposition: Why should a customer buy from them rather than from their competitors? Lead Generation - Is Your Sign-Up Process Costing You Leads and Conversions or Maximizing Them? Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync with your business model? Getting prospective customers to land on your pages is just the beginning. You may need to capture leads before you develop relationships. Your products and market may benefit more from a lead-generation approach than from a direct sales strategy. This brief shares what we discovered about Conversion and lead generation during recent optimization testing with three different research partners. The partners were from three distinct industries, but they shared at least one important characteristic. Landing Page Optimization - How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value proposition and how critical it is to be able to express it concisely. Marketers must also understand how to protect landing pages against the #1 threat to conversion: Site flow disruption. In this clinic we will reveal how two dangerous forms of disruption—Discontinuity and Incongruence—can keep customers from responding to your value proposition. Landing Page Conversion - Getting Significant Improvements Even When You Can’t Complete Your Tests We have all probably designed a test Webpage or offer email that we expected to dramatically outperform the control and been stunned when performance is poor or the results come back inconclusive. What can you do to get significant improvements or learn in those situations where you actually cannot complete your test or where you have a validity issue—particularly a validity issue connected to the size of your sample? When the differences in conversion between the control and the experimental treatments are so small that the test results don’t validate, is all that time and energy a total loss? Optimization Testing Tested: - Validity Threats Beyond Sample Size It’s the nightmare scenario for any analyst or executive: Making what seems to be the right decision, only to find out it was based on false data. Through online optimization testing, we try to discover which webpage or email message will perform best... But is sample size the only factor that should be considered when assessing the validity of test results? PPC Advertising - The Relevance of Relevance How important is PPC relevance and how can you manipulate it to your advantage while maintaining a positive ROI? Anyone who has set up or managed a paid search campaign can testify that there is an art form involved in realizing the full potential of every advertising dollar. Creating Effective Incentives - The Science of the Art We are all familiar with the concept of using incentives, such as product discounts, free gifts, or free shipping to boost sales. However, rarely have we done the kind of research that allows us to think through the true principles and the mathematics of developing highly effective incentives——that is, ones that result in the maximum profit at the end of the day. In this clinic, we will combine foundational marketing and business principles with recent research findings to explore a simple but effective way to track down your “ideal incentive” using the two key concepts of Perceived Value Differential (PVD) and Return on Incentive (ROI). Landing Page Optimization Tested - Big Conversion Gains from a Little Scissors & Grease? When prospective customers arrive at a website, they come with a specific intention or motivation. They may have come simply to browse or out of curiosity or by mistake. However, many come with the intention of making a purchase. For those prospects, it is the efficacy of the website’s purchase funnel——the pages that make up the buying process——that determine whether the visitor becomes a customer or merely a statistic. Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic - Is there such a thing as “Free” Traffic on the internet? Over the course of 12 months, our researchers used social media optimization (SMO) and Google paid search to drive traffic. Find out how we generated over 1400% better ROI using SMO to drive over 90,000 targeted clicks to our websites. Landing Page Confusion - How Does Having More Than One Objective to a Page Affect its Performance? Which will perform better, a landing page that has one clear objective or one that has multiple objectives? As marketers, we are continually faced with the dilemma of determining what to show customer prospects when they arrive at our sites. Should we present them with just one offer or option, or give them several and let them choose? Landing Page Optimization Tested - How To Create “Sticky” Landing Pages We examine research findings to discover what factors reduce “bounce” rate and keep visitors continuing through the conversion “funnel.” We looked at what determines whether people who arrive on a business-oriented landing page will move forward on the site or “bounce” to a competitor’s. The factors and principles indentified are the collective product of research conducted over many months across a broad spectrum of products and industries. Email Marketing Tested, Part 2 - What Makes Email Marketing Copy Effective (or Ineffective)? Part 2 of 2 Email has become an extremely powerful marketing tool. In fact, U.S. firms spent $400 million in 2006. Our research has identified 7 distinct factors of email marketing campaign effectiveness. Not surprisingly, body copy is among the factors with the greatest impact (highest coefficient). Email Marketing Tested - What Makes Email Marketing Copy Effective (or Ineffective)? Part 1 of 2 Email has become an extremely powerful marketing tool. In fact, U.S. firms spent $400 million in 2006. Our research has identified 7 distinct factors of email marketing campaign effectiveness. Not surprisingly, body copy is among the factors with the greatest impact (highest coefficient). Online Ads Tested - How Matching Ad Design to Context Improved Conversion by 127% Content (contextual) advertising has become a staple of paid search advertising. In fact, in 2006 marketers spent an estimated $2.5B on content ads. But what do we know about how to create the best ads? Optimizing Site Design - Increase Conversion by Reducing the Technology Barrier The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for them to get what they want, and create an image of class and competence that elicits goodwill. Optimizing Site Design - Eight Ways to Increase Site Conversion by Reducing Customer Anxiety Many online services offer a free trial as their primary incentive to attract new subscribers. Generally, a free trial offer works well. The research for this brief began with the question: How does customer anxiety impact conversion? 2007 Merchandising Calendar - What are the major online retail seasons and how can you take advantage of them? 1.       What are the major retail seasons and how do they affect your marketing? 2.       How can you take advantage of seasonal fluctuations? (11 key practices)   Optimizing Free Trial Offers - Can copy and design changes alone significantly lift the performance of free trial offer pages? Many online services offer a free trial as their primary incentive to attract new subscribers. Generally, a free trial offer works well. However, this led us to ask the question, "If free trial offers work well, does their success make us complacent about the effectiveness of the offer pages or pathways we are using right now?" Small PPC Search Engines Revisited - Can online marketers achieve a worthwhile return on investment with smaller PPC engines like Kanoodle, Miva and others? Two years ago we conducted a study of small PPC engines to find out whether they offered online marketers a profitable opportunity to generate more sales. At that time our research indicated that these smaller engines could indeed generate significant additional revenues. Today, two years later, ... ... the final results may surprise you. Can Viral Video Clips Drive Targeted Traffic? - Can viral video clips drive targeted traffic to your web site? The amateurs publish their video clips for fun and notoriety, and the professionals produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? The ROI on PPC vs. Affiliate Marketing - Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships? Building and maintaining strong PPC campaigns is becoming increasingly difficult in what has become a very competitive marketplace. At the same time, many companies report poor performance with their affiliate programs. The question we asked ourselves is this: Testing the Power of Urgency on Offer Pages - How to increase conversion rates with real and implied Urgency. In the world of offline direct mail it has long been understood that creating urgency increases conversion rates. Typically a special offer of some kind will expire on a particular date. Is the same true of the web? Do expiry dates or warnings about limited supplies actually work? And if so, is there a best way to express urgency, and are there pitfalls to avoid? Essential Metrics for Online Marketers - How to create a simple metrics dashboard to track what really matters. In this brief we cut through the clutter and show you how to: 1.       Understand where and how your current metrics could be misleading and result in flawed marketing decisions. 2.       Identify and track the metrics which are essential to reducing your costs and increasing your revenues. 3.       Use a simple, Essential Metrics Dashboard that will enable you to track the metrics that are most important to achieving your goals.   Optimizing Landing Pages 2006 - Pt.2 - How a follow-up test delivered an additional 39% increase in conversions. We applied the Marketing Experiments Variable Cluster Testing Methodology. In this way we were able to test multiple variables with a single factorial "A/B Split Testing" test design. Website Conversion Erosion - When conversion rates from optimized pages start to decline. After achieving high conversions from an optimized landing or offer page, after a few weeks or months it is not unusual to see a slow but steady decline in conversion rates. What causes the performance of optimized pages to decline over time? And what can be done to slow down or halt this erosion?   Site Headlines Tested - How optimizing your headlines can improve your website's conversion rate by 73% or more. In the world of direct mail it is well known that a minor change in a headline can have a significant impact on response rates. But what about the web?        What kind of impact can a headline have on page conversion rates?        To get a significant difference in results, do you have to write completely different headlines? Or can a small change to a headline make a disproportionate difference?        And are there any rules or guidelines to follow when writing different headlines to test?   Optimizing Landing Pages 2006 - How making changes to a few key elements can increase landing page conversions by 40% or more. The need to build campaign-specific landing pages is now widely accepted. However, what is not so widely understood is how to build landing pages that deliver. In our most recent research we addressed the broad question: Which changes to my landing pages will deliver the greatest increase in conversion rates? Click Fraud Detection - How difficult is it to detect click fraud on your own website? Are there ways to combat click fraud when running PPC campaigns? Is it possible to minimize the chances of being targeted? And how can you find out if you have already been paying for fraudulent clicks? Suspecting we had been a victim of click fraud ourselves, we set out to answer these questions and share our findings. In Search of a Value Proposition - If you had just ten words with which to describe why people should buy your company's products or service, what would you say? ...one of the key indicators of a strong value proposition is that it lends itself to being articulated simply, clearly and very briefly. But what is a value proposition? Why is it important to your business? How can you "find one" for your business? And can an existing company find a new value proposition?   The Power of Small Changes Tested - How minor changes to your website can have a major impact on your conversion rate. Here is the question we asked ourselves: In our focus to maximize increases in conversion rates by completely changing key site pages, are we ignoring the potential of small changes?   Optimizing Subscription Pathways Tested - How simplifying the sign-up process can result in a dramatic increase in the number of subscribers to your newsletters or subscription services. What is your conversion rate of visitors to subscribers? Are you leaving money on the table? Our own testing suggests you may well be. We conducted a number of tests, with one research partner who wanted to increase their newsletter subscriber list, and with two others who wanted to increase sales of their subscription-based publications. In both cases... The MEC 2006 Marketing Blueprint in Practice - Case Histories and Success Stories Marketing Blueprint 2006 - Learn from our 15-step marketing blueprint how best to optimize your marketing in 2006. Marketer's Intuition Tested - While intuition may reward us with breakthrough ideas, it often fails us when it comes to identifying the most effective text and design for our ads, emails, and web pages.        Can your intuition and experience tell you which advertisement headline will result in the most click-throughs?        Can intuition tell you which email subject line will result in the highest open rates?        Can intuition tell you which web page design will give you the best ROI? Multivariable Testing - How testing multiple changes simultaneously can save you time, speed up your optimization schedule, and increase your profits. However, multivariable (or multivariate) testing allows you to test many changes simultaneously – five, ten, or even twenty. You'll still get accurate results, without having to increase your total sample size, and you will be able to identify the impact of each individual change. But how does multivariate testing work? Is it reliable? How does it stack up next to A/B testing? The Compounding Effect of Micro–Gains Tested - How small performance increases in PPC, landing page conversions, completed sales, and more combine to deliver big improvements in revenue. Does a 5% increase in click-through from a PPC ad sound disappointing? On its own, that 5% may not amount to much. But what if you also achieved the same 5% improvement in landing page conversion rates, completed sales, increased lifetime value, and other improvements to your site and marketing efforts? Profit from Inbound Customer Service Tested - Do you view inbound customer service calls as an unfortunate expense, and take steps to minimize them? If so, you may be surprised to hear that our testing shows The bottom line? At the end of our test, the calls received resulted in the generation of additional income. Yes, you can make money by actually ENCOURAGING web site users to pick up the phone and call you. Price Testing - Do you know how to price your products or services to achieve the highest revenues? Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher price that may attract fewer buyers, but deliver more income per sale? Our testing tells us that the answer to those questions is: "It depends." Domain/Product Name Testing - Our testing demonstrated that choosing product, service, or domain names based on what you "like" can cost you dearly. Press Releases Tested - How we tested the impact of press releases on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising. 90-Day PPC Plan Tested - How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one. A/B Split Testing - How to use A/B Split Testing to Increase Conversion Rates, Challenge Assumptions and Solve Problems Conversion Rate Optimization Tested - How our test site improved its overall conversion rate by 41.8% Shopping Cart Recovery Tested - How we refined our email messaging to achieve a 263% increase in the recovery of abandoned carts Click Fraud - Our research indicates that as much as 30% of paid search traffic may be fraudulent. This research brief will answer the following questions: What is click fraud? How significant is the problem of click fraud? How do you avoid click fraud? Click Fraud - Our research - Our research indicates that as much as 30% of paid search traffic may be fraudulent. This research brief will answer the following questions: What is click fraud? How significant is the problem of click fraud? How do you avoid click fraud? PPC Ad Copy Tested - This research brief will answer the following questions:   How do you determine the best ad copy for your business?   What are the most important practices to keep in ... The Impact of SPAM on Email Tested - We investigate the new CAN–SPAM law and find how one major retailer risked a minimum $41,500 fine just by sending holiday emails to its customers. Free Trial Offers Tested - How our test site reduced its cost-per-acquisition by nearly 40% eBay Stores Tested - What is an eBay Store and how can it be used as an effective sales tool? Page Weight Tested - How to dramatically lower load times and increase conversion using 10+ proven techniques Online Competitive Analysis Tested - How analyzing your competitors can identify your strengths and weaknesses and strengthen your bottom line Customer Ratings Tested - How our test site increased its conversion rate by nearly 100% by focusing on customer ratings Subscription Revenue Tested - How our test site optimized subscription revenue by adding quarterly, semi-annual, and annual subscription options Ezine Advertising Tested - How our 18 tested techniques can optimize your email newsletter advertising campaigns Linking Strategies Tested - How to generate abundant incoming links using our 20+ proven strategies Avoiding Unprofitable PPC Campaigns Tested - How Data Analysis, Bidding Strategies, and 26 Proven Techniques Can Prevent Lost Revenue on Pay-Per-Click Search Engines Dynamic Web Pages Tested - How our test site had a total of 70,000+ dynamic web pages indexed by four crawling search engines Welcome Message Sequence Tested - How our test site utilized its welcome message sequence to create a 13.5% return visitor rate in the first five days. Long Copy vs. Short Copy Tested - How our micro-testing increased conversion rate by more than 100% Configurator Tested - How the use of a Configurator enabled our test site to achieve an 11.74% conversion rate through its primary order path Amazon OLS Stores Tested - How our test store generated a 135.28% ROI in its first month Landing Pages Tested - How Optimizing Our Test Site's Landing Page Increased Sales Revenue by 31.5% PPC for Subscription Sites Tested - Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief. Data Feeds Tested - How to Create and Effectively Use Data Feeds for Profitable Campaigns Natural Search Engines Tested - How Using Our 20 Techniques Can Increase Your Site Traffic by 43% and Lower Your Per-Click Fees by 29% eBay Basics Tested - How to Determine if eBay is a Good Marketing Channel for Your Products Online Conferences Tested - How Utilizing Online/Phone Conferences Can Enhance Your Online Publishing or Retail Offering Google AdWords Tested, Part 2 - New Insights From Our Sustained Testing of the Google AdWords Google AdSense Tested - How Our Test Site Generated Over 60 Million Impressions in a Four-Month Test Ideal Subscription Path Tested - How Implementing an Improved Subscription Path for an Online Content Offering Increased the Monthly Revenue of our Test Site by 14.74% Small PPC Engines Tested - How Moving Beyond Google and Overture Can Increase Your Gross Sales by 15-20% Yahoo! Store Changes Tested - How Recent Changes at Yahoo! Shopping Impact the Effectiveness of a Yahoo! Store as a Marketing Tool Effective Email Campaigns - How Our test Site Boosted Sales by 49% Offer Pricing Tested – Literature Review - How to test and optimize your pricing Offer Pricing Tested -  How to test and optimize your pricing Shipping Charges Tested - How to Use Shipping Charges as a Marketing Tactic Email Capture Tested - Two Simple Scripts for New Pop-Up Windows that Maximize Email Capture and Minimize Annoyance Email Capture Tested, Literature Review - As part of our research, we have prepared a review of the best Internet resources on this topic. This comprehensive study represents many hours of labor Website Awards Tested - Literature Review - How to Improve Your Conversion Ratio with A Methodical Campaign to Win Strategic Awards Website Awards Tested - How to Improve Your Conversion Ratio with a Methodical Campaign to Win Strategic Awards Abandoned Order Recovery Tested - How Our Test Site Leveraged the Power of Email to Save 4000 Orders Affiliate Marketing Tested, Section 1 (Research) - How Our Test Site Achieved $6.5 Million in Sales with Just 50 Active Affiliates. Affiliate Marketing Tested, Section 2 (Analysis) - How Our Test Site Achieved $6.5 Million in Sales with Just 50 Active Affiliates. Google PageRank Tested, Section 1 (Research) - How our test site derived 90 percent of its traffic from Google, and reduced its cost per click by 43 percent. Google PageRank Tested, Section 2 (Analysis) - How our test site derived 90 percent of its traffic from Google, and reduced its cost per click by 43 percent. Transparent Marketing Tested - The following sales copy is excerpted from the Altoona Tribune. Just how effective do you think it could be? Is it persuasive? What is your instant reaction to the tone of the message? Web Metrics Pt. 2 Tested, Section 2 (Analysis) - How To Convert Your Metrics Into Smart Marketing Decisions. Web Metrics Pt. 2 Tested, Section 1 (Research) - How To Convert Your Metrics Into Smart Marketing Decisions. Web Metrics Pt.1 Tested, Section 1 (Research) - We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. Web Metrics Pt 1 Tested, Section 2 (Analysis) - We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. DealTime.com's Product Categories Tested - DealTime.com's Product Categories DealTime Tested, Section 2 (Analysis) - We tested 15,000 products and achieve a conversion ratio of 13%. DealTime Tested, Section 1 (Research) - We tested 15,000 products and achieve a conversion ratio of 13%. Google AdWords Select Tested, Section 2 (Analysis) - We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Google AdWords Select Tested, Section 1 (Research) - We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Overture Tested, Section 2 (Analysis) - We test an expanded key word strategy that results in a 4067% return. Overture Tested, Section 1 (Research) - We test an expanded key word strategy that results in a 4067% return. Comparison Search Engines Tested, Section 1 (Research) - How To Capture More Traffic And Win More Sales Comparison Search Engines Tested, Section 2 (Analysis) - How To Capture More Traffic And Win More Sales Email Capture PopUps Tested, Section 1 (Research) - How To Glean More Addresses Without Annoying Your Site Visitors Email Capture PopUps Tested, Section 2 (Analysis) - How To Glean More Addresses Without Annoying Your Site Visitors Site Design 2 Tested, Section 2 (Analysis) - How can we improve the effectiveness of our home page? Site Design 2 Tested, Section 1 (Research) - How can we improve the effectiveness of our home page? Update - The Order Process Tested - How can you increase your sales by improving your completed sales ratio? Site Design 1 Tested, Section 1 (Research) - How can we improve the effectiveness of our home page? Site Design 1 Tested, Section 2 (Analysis) - How can we improve the effectiveness of our home page? Update: Marketplace Manager - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects. Opt-In List Builder Tested, Section 1 (Research) - We track 1600 names to test the quality of subscribers added through an opt-in list building campaign. Opt-In List Builder Tested, Section 2 (Analysis) - We track 1600 names to test the quality of subscribers added through an opt-in list building campaign. The Order Process Tested, Section 1 (Research) - How can you increase your sales by improving your completed sales ratio? The Order Process Tested, Section 2 (Analysis) - How can you increase your sales by improving your completed sales ratio? Site Compatibility Tested, Section 1 (Research) - We test 5 web sites on 14 different computer systems and discover how to improve our conversion ratio by 42% without changing a single word of copy. Site Compatibility Tested, Section 2 (Analysis) - We test 5 web sites on 14 different computer systems and discover how to improve our conversion ratio by 42% without changing a single word of copy. Marketplace Manager Tested, Section 2 (Analysis) - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects. Marketplace Manager Tested, Section 1 (Research) - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects. Update: Google's New AdWord Program Tested - We test 6891 impressions to determine the true cost per click Generating Revenue With An Ezine Tested, Section 1 (Research) - We test 3 Different Approaches For Converting Free Subscribers To Paying Customers v Generating Revenue With An Ezine Tested, Section 2 (Analysis) - We test 3 Different Approaches For Converting Free Subscribers To Paying Customers Update: Ezine Promotion Tested - We test 36 directories, announcement lists, and review sites... Yahoo Stores Tested - We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping Update: 5 Pay Search Engines Tested - Compared In An 8-Month Study - How can you invest $35 in a pay search engine, advertise for 8 consecutive months, add no additional funds, somehow end up with $65 in your account, and STILL lose money?